Consumer Work

Objective:
General Tire needed a name for their new ‘flagship’ line of tires designed to combine reliability, comfort and tread life, as well as year-round traction, even in light snow.
 
Engage! Solution:
Altimax

Objective:
Home Depot needed a name for their new ‘private label brand’ for a line of small home appliances.
 
Engage! Solution:
Everstar

Objective:
Armstrong World Industries needed a name for their new line of full overlay, flat panel kitchen cabinets featuring slightly radiused edges on all sides and fully concealed hinges.
 
Engage! Solution:
Moderno

Objective:
GE Appliance needed a name for their new cooking technology that combined traditional bake and broil elements with their Precise Air™ convection and microwave energies.
 
Engage! Solution:
Trivection

Objective:
DANNON needed a new name for their light yogurt that connoted ‘light’ but also communicated the health benefits associated with a non-fat low calorie yogurt.
 
Engage! Solution:
Light ’n Fit

Objective:
Keebler needed a name for their new ‘big cracker with a baked bread taste’.  The name also needed to dovetail under the existing Town House franchise.
 
Engage! Solution:
Town House Bistro

Objective:
Pepsi needed a name for their new ‘indulgent diet’ cola product. 
The name needed to connote something ‘special’ in the zero calorie beverage sector.
 
Engage! Solution:
Pepsi Diet JAZZ

Objective:
The Goodyear Tire & Rubber Company needed a name for their revolutionary tire technology that repairs tire punctures when they occur.  The new and innovative technology features a "built-in sealant" that allows drivers to continue operating after a tire is punctured.
 
Engage! Solution:
Goodyear DuraSeal

Objective:
PGT Industries needed a name for their custom designed, custom built, maintenance-free, outdoor patio rooms.  They wanted to communicate the essence of being outdoors with the comforts of being indoors.
 
Engage! solution:
NatureScape

Objective:
PGT Industries needed a name for their line of  impact resistant windows and doors.  These windows and door offer attractive, full-time protection against flying debris and hurricane-force winds.
 
Engage! solution:
WinGuard

Objective:
PGT Industries needed a name for their vertical four-track adjustable windows. These sliders provide floor-to- ceiling views and ventilation. The rugged vinyl glazing is lighter in weight than glass, making panels easy to operate and remove.
 
Engage! solution:
Eze-Breeze

Objective:
Playtex needed a name for their new flushable, natural taper tampon and applicator.
 
Engage! solution:
Playtex Beyond

Objective:
Subway wanted to conduct a national brand audit to better understand how their menu item identities communicated their ingredients and consumer appeal. 
 
Engage! solution:
Using the Engage! BrandGauge™ research model, we conducted 6 cells of 200 one-on-one consumer interviews for total of 1200 interviews. The results are reflected in Subway’s current menu.

Objective:
Lance Foods needed a name for their new beef jerky and meat snacks
 
Engage! solution:
OUTPOST

Objective:
Nice-Pak needed a name for their new hand cleaning wipe designed for hard working tradesmen.
 
Engage! solution:
Grime BOSS